Introduction: The Shift Toward Automation in B2B Engagement In today’s digital-first marketing landscape, businesses no longer compete only on product or pricing. Engagement, personalization, and timely communication have emerged as critical differentiators. Yet scaling personalized experiences without exhausting your marketing team remains a
Unlocking Sales Growth: A Unified ABM Action Plan for Sales and Marketing Teams In today’s hyper-competitive B2B landscape, aligning sales and marketing is not just a strategy—it’s a necessity. As businesses prioritize personalization and precision targeting, Account-Based Marketing (ABM) has emerged as a powerful solution that bridges t
Unlocking Sales Growth: A Unified ABM Action Plan for Sales and Marketing Teams In today’s hyper-competitive B2B landscape, aligning sales and marketing is not just a strategy—it’s a necessity. As businesses prioritize personalization and precision targeting, Account-Based Marketing (ABM) has emerged as a powerful solution that bridges t
Maximize Webinar Attendance: Design High-Converting Registration Pages with Intent Amplify® In a time when digital attention spans are shrinking and audience competition is fierce, your webinar registration page is not just a form—it's the gateway to your pipeline. The difference between a packed virtual event and an underwhelming turnout oft
Why Social Media Works for B2B Lead Generation Contrary to the outdated belief that social platforms are for B2C brands, today’s data tells a different story: 84% of C-level and VP-level buyers use social media to make purchasing decisions. LinkedIn drives 80% of B2B social leads, according to HubSpot. Video and interactive